Test before launch
Simulate
Auto-generate scenarios & run calls
Evaluate
Metrics & transcript analysis
Optimize
AI-rewritten prompt improvements
Monitor in production
Monitor
Live production call observability
Co-Pilot
Ask your calls anything
IndustriesPricingAPI documentationAbout usBlogs
Book a demoLog inSign up
IndustriesRetail & E-commerce

Voice AI testing for retail and e-commerce agents

Simulate thousands of shopper calls, scoring each against your rules for order lookups, return eligibility, refund amounts, and safe card handling.

No credit card · 200 free credits

Works withVapiRetellLiveKitPipecatElevenLabsOpenAI

Simulate

Simulate the shopper calls your agent handles

Paste your agent prompt and RubricHQ generates happy paths, edge cases, and adversarial calls for each workflow — then runs them as real voice calls.

Order status and delivery

Where-is-my-order calls, delivery changes, and missing packages, including orders that don't match the caller's account.

  • Tracking shows delivered but the package is missing
  • Caller gives an order number with one digit wrong
  • Address change after the order has shipped
  • Split shipment where only half arrived

Returns, exchanges, and refunds

Return eligibility, exchange options, and refund timing, with the agent applying your policy instead of improvising one.

  • Return requested one day outside the window
  • Refund to a gift card versus the original payment method
  • Exchange for a size that is out of stock
  • Caller insists an item arrived damaged

Pricing, promos, and payments

Price-match requests, promo codes, and payment updates, where accuracy matters more than friendliness.

  • Promo code that expired yesterday
  • Caller asks for a price adjustment after a sale starts
  • Two discounts that can't be combined
  • Customer starts reading a full card number aloud

Outcome metrics

Measure what success means in retail & e-commerce

Every call gets scored, so these become rates you can track across every test batch and every production call.

Containment rate

Calls completed without a transfer to a store associate.

Order-status resolution

Where-is-my-order calls answered with the correct carrier status.

Return completion rate

Eligible returns started with a label issued on the same call.

Refund accuracy

Refund amounts quoted match the order and the return policy.

Evaluate

What RubricHQ checks on every call

Each simulated or production call is scored with code-as-judge rules, LLM-as-judge metrics, and audio metrics — so a failure shows up as a failed metric, not a chargeback or a one-star review.

Order and account security

Did the agent verify the caller before discussing an order, and handle payment details the way your policy requires?

  • Verification completed before order or address details are shared
  • Full card numbers never repeated back
  • Payment updates routed to a secure flow

Policy and pricing accuracy

Invented discounts and wrong refund amounts cost money. RubricHQ flags the calls where your agent made one up.

  • Refund amount and timing match your policy
  • No promos or price matches promised outside the rules
  • Return eligibility applied correctly at the boundary

Real caller conditions

Shoppers call frustrated, distracted, and on the move. Test for them before peak season.

  • Angry callers demanding a manager
  • Impatient multitaskers and poor mobile connections
  • Latency, dead-air, and interruptions measured per turn

Metrics to score every retail & e-commerce call

Ready to run from the metric gallery

[General] Identity Verification Before Sensitive Disclosure[General] Identity Verification Method Used[General] Primary Issue Resolution[General] No Misrepresentation or False Claims[General] Agent Empathy & Tone

Custom metrics you can add

+Refund amount matches return policy+No full card number repeated back+Promo eligibility applied correctly
How evaluation works →

Callers to test against

Personas from the built-in library, with multi-language support.

FCFrustrated CustomerAEAngry EscalatorIMImpatient MultitaskerUMUnstable MobileEWEvasive Won't Verify
How simulation works →

From prompt to production in one platform

  1. 01

    Simulate

    Auto-generate scenarios from your prompt and run them as concurrent voice calls.

  2. 02

    Evaluate

    Score every call with code, LLM-as-judge, and audio metrics.

  3. 03

    Optimize

    Diagnose failures and prove prompt fixes before you ship.

  4. 04

    Monitor

    Score live production calls and get alerted in Slack or email when checks fail.

Retail & E-commerce voice AI testing FAQ

Can RubricHQ check that my agent handles card details safely?+

Yes, as a custom metric. You can add a code-as-judge rule that fails any call where a full card number is repeated back, alongside the prebuilt identity-verification metrics that check the caller was verified before order details were shared.

Is RubricHQ PCI compliant?+

No. RubricHQ does not hold a PCI DSS attestation. Simulations use made-up shopper identities by default, and we recommend keeping real payment data out of test runs.

Can it test promo and refund accuracy?+

Yes. Scenarios are generated from your agent prompt, so they cover expired codes, stacked discounts, and out-of-window returns. A prebuilt metric flags false claims, and custom metrics check refund amounts against your policy.

Which voice platforms does it work with?+

RubricHQ connects to agents built on Vapi, Retell, LiveKit, and Pipecat, and can call any agent with a phone number. Production calls from other platforms can be sent in through the API for scoring.

Can it monitor production calls during peak season?+

Yes. Send production calls in through the API and they are scored with the same metrics as your test runs. Alert rules notify Slack, email, or a webhook when production calls fail a metric you choose. You can also schedule nightly regression runs.

How long does a test run take?+

Calls run in parallel, so a batch finishes far faster than dialing by hand; concurrency depends on your plan. You can also gate deploys in CI with the RubricHQ GitHub Action.

Test your retail & e-commerce voice agent today

$0 to start — 200 free credits, no credit card. Connect your agent and run your first batch of test calls in minutes.

More industries